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What makes a digital signage system a truly worthy investment for business?
Is it using the latest technology? Have the best design team for stunning visuals? Or maybe it’s an all-in-one solution that condenses all the pieces and bits and makes content display and management one thing less to worry about?
Samsung is an established display technology leader with perhaps the best to offer for digital signage.
Samsung Smart Signage Platform represents its entire ecosystem of professional-grade displays, with a large user base that spans almost every industry.
This is an in-depth overview of everything there is to know about the SSSP, including its features, how to get started, and examples of real-world businesses realizing their objectives with this powerful platform.
What is Samsung’s Smart Signage Platform?
Samsung’s Smart Signage Platform (SSSP) is essentially an all-in-one solution that’s designed to make digital signage easier, more efficient, and cost-effective for businesses.
By "all-in-one," we mean it comes with all the components needed for content display and management built directly inside the display, rather than relying on separate devices like external media players or additional software.
Once you purchase an SSSP professional-grade display, it comes with a built-in media player, integrated system-on-chip (SoC) technology, and pre-installed MagicINFO software, all wrapped in powerful security features — so everything you need to get started is right out of the box.
Back when SSSP was first introduced in 2013, digital signage was a bit of a hassle. You had to deal with external media players, complicated wiring, and often clunky software. Not to mention, the costs would pile up quickly with the need for multiple devices just to display simple content.
Samsung saw this bottleneck and came up with a way to streamline the process. Instead of relying on multiple external components, they integrated everything directly into the display. The result? Less clutter, lower costs, and easier setup.
Evolution of SSSP
When SSSP first came on the scene with version 1, the big selling point was the built-in media player that eliminated the need for extra hardware. You could just plug it in, load up your content, and get it on the screen right away.
In 2014, SSSP 2 came along, bringing more power under the hood and better support for different file types. This version ramped up processing with quad-core processors from the dual-core in SSSP1, larger RAM, expandable storage, and built-in wifi. It even brought on interactive capabilities using a touch overlay that users could connect directly to the display.
PC-less video wall configurations were added to make daisy chaining easier since all you needed was a power cord and DP cables. All that, plus an improved user interface and the introduction of MagicInfo Mobile for managing content via mobile using wifi.
Fast forward to 2018, and Samsung released SSSP 6, the version we’re on. And this one is a whole new level. Samsung added AI-driven insights, beefed up the security features, and made the cloud integration even more robust. What’s cool about SSSP 6 is that it’s designed for scalability, so whether you’re running a small shop or managing a nationwide chain, you can handle it all from one centralized system. The security improvements are worth noting too, especially for businesses handling sensitive content.
Key Features of Samsung’s Smart Signage Platform
Content Management & Remote Control
Samsung Smart Signage comes with its own digital signage software - the MagicINFO™ 9. It’s a complete system that handles content creation, scheduling, and real-time device control.
MagicINFO™ 9 is made up of three key components: Author, Server, and Player. With Author, you can easily design and customize content, even if you don’t have a design background. The Server part lets you schedule what plays on each screen and adjust it on the fly, while the Player ensures your content looks great, no matter the format.
What sets MagicINFO™ apart is its ability to analyze how well your content is performing, even linking it to your sales data so you can see what’s actually driving results. It’s also backed with top-level security certifications, which is perfect for businesses that need to protect sensitive information.
Enhanced 4K video content playback
Samsung’s Smart Signage Platform takes your content to the next level with stunning 4K playback. The displays are designed to deliver deep blacks and rich, vibrant colors, thanks to features like HDR10+ and Dynamic Crystal Display Technology.
Even if your original content isn’t in 4K, Samsung’s Crystal Processor upscales it beautifully, so everything looks sharp and smooth. Plus, the screens have anti-glare coatings and ultra-high brightness of upto 2500 nits, and a contrast ratio of 5000:1 in 75, 55, and 46” models, making sure your visuals stay clear and bright, even in sunlight.
HTML 5 compatibility
These days, HTML5 is the gold standard for creating flexible interactive content. Samsung’s platform fully supports HTML5, which means you can run web-based content, integrate live data feeds, and even include animations or interactive elements. It’s perfect if you want to get creative with your signage—like adding real-time social media feeds, news tickers, or even touch-enabled menus.
Open-Source Platform
You’re not locked into one specific system or software. SSSP is powered by Tizen OS, an open source operating system that gives you the freedom to customize your displays exactly how you want. You can bring in your own tools, integrate with third-party apps, or even build your own custom features. For businesses that need more control over their signage, this is a huge advantage.
The beauty of an open-source platform is that it lets you innovate. Want to pull in data from your CRM? No problem. Need a custom widget that shows live sales metrics or customer wait times? You can do that too. This flexibility means you can really tailor your signage to fit your exact needs, instead of just settling for whatever comes out of the box.
Interactive & Customizable Displays
Samsung has a great lineup of touchscreen kiosks that come in different sizes and styles. They are perfect for self-service checkouts, interactive directories, or product browsing—basically, anytime you want customers to engage with your content directly.
These displays are easy to use and can be customized to match your brand, whether you want to show videos, menus, or special offers. Plus, they’re come with multi-touch capabilities, meaning they can recognize multiple touch points at one. Customers can simultaneously interact with the display without any lag.
How to Get Started with Samsung’s Smart Signage Platform
Choosing the Right Display Model
Samsung offers various models, including ultra-thin screens for sleek indoor settings, high-brightness displays for outdoor environments, and interactive touchscreens for kiosks and self-service stations.
Setting Up the MagicINFO Software
Once you’ve chosen a suitable display that works for your business, here’s a quick guide to getting started with MagicINFO 9 software:
- Download the Software: Visit magicinfoservices.com and download both MagicINFO v9 and the Postgres database after filling out a short form.
- Install the Postgres Database:some text
- Run the installer, create a secure password, and save it—this will be needed later for MagicINFO.
- Skip any additional software options during the installation.
- Install MagicINFO v9:some text
- Run the MagicINFO installer. For simple setups, choose the Express Installation.
- Enter the Postgres password you set earlier to link the database.
- Access MagicINFO:some text
- Open a browser and go to http://localhost:7002/MagicInfo (ensure “M” and “I” are capitalized).
- Default login:some text
- Username: admin
- Password: admin2016
- Activate a License:some text
- Head to Settings, choose either a 60-day trial or a free non-expiring Light license.
- Activate and log in again to access expanded features like content scheduling and device management.
For a step-by-step guide, check out this resource on how to install MagicINFO V9.
Real-World Use Cases of Samsung’s Smart Signage Platform
Helsinki Airport (Finavia)
Helsinki Airport wanted to create something truly memorable for passengers arriving in Finland, so they planned a massive curved LED display to greet travelers. But making that vision a reality wasn’t easy—the original design was ambitious, with complex curves that didn’t fit standard LED setups. That’s where Samsung came in.
They partnered with the airport’s team, AV designers, and system integrators to figure out how to bring the architects' vision to life. Samsung’s team went above and beyond, providing the flexibility and support needed to tackle all the technical challenges. The result? A breathtaking digital display that wows passengers and leaves a lasting impression, proving once again that Samsung’s Smart Signage technology is not just reliable but also incredibly impressive in real-world settings.
Manatee County Schools
In Florida’s Manatee County School District, outdated projectors and AV equipment were making it hard for teachers to keep up with tech-savvy students. To modernize classrooms, the district used digital technology grants to replace old projectors with over 500 Samsung 65-inch displays and 500 Samsung Galaxy tablets. This upgrade transformed the learning experience by allowing teachers to move freely around the classroom, annotate lessons, and push content to screens with ease.
The Samsung Galaxy Tab A allows educators to highlight, circle, and save notes, which can then be shared with students and parents. The district also leveraged Samsung’s Knox security platform to control how the tablets are used, ensuring students stay focused on learning.
Bottom Line
At the end of the day, Samsung’s Smart Signage Platform (SSSP) is all about making digital signage easy, efficient, and scalable for businesses of any size. Whether you’re a small retailer looking to spruce up your in-store marketing or a large enterprise managing displays across multiple locations, SSSP has the tools to make your life simpler. Starting with the built-in media players powered by Tizen OS to the flexibility of MagicINFO’s content management system, everything is designed to give you control, without the hassle.
So, if you’re considering taking your digital signage to the next level, Samsung’s SSSP offers everything you need to get started.
